H-E-B is honoring the 2022 World Series champions with Creamy Creations Houston Astros Peanut Brittle ice cream. The flavor comprises peanut butter ice cream with peanut brittle pieces and caramel swirl.
This seasonal selection is exclusive to the Houston area and will be available in both half-gallon and pint sizes, while supplies last.
H-E-B announced that 5% of each ice cream purchase price will be donated to the Astros Foundation. The foundation seeks to harness the passion of baseball fans to support youth baseball and softball programs, the recognition/honor of our nation’s military, childhood cancer awareness and efforts to reduce homelessness.
“We are excited to work with our longstanding partner H-E-B to bring this sweet treat to Houstonians,” said Senior Vice President of Corporate Partnerships, Matt Brand. “Both H-E-B and the Astros are iconic brands in Houston and to be able to also use this project to give back to our Houston community through donation to the Astros Foundation, something we both are so passionate about, makes it even more exciting.”
The carton’s label is a tribute to the home field advantage with an original illustration commissioned by H-E-B featuring Orbit, views of Minute Maid Park with an open roof from behind home plate and the outfield, fans young and old enjoying the bases loaded for a win, and H-town’s beloved “home run” train ready to signal another run.
“We’re thrilled to offer this limited-edition Astros-themed Creamy Creations flavor as the perfect pairing to launch the baseball season,” said Armando Perez, Executive vice president, Houston. “In Houston, we all know H-E-B and the Astros are a winning combination. Let’s bring it home again in 2023.”