Next Gen Foods acquired Mwah!, a new food startup producing dairy-inspired products from plants, following the recent expansion of TiNDLE.
Next Gen Foods was founded in 2020 by Andre Menezes and Timo Recker, two veterans of the animal agriculture and plant-based food industries.
Mwah! is a London-based company that is cracking the code on developing the creamiest and most indulgent dairy-inspired products – but without the use of animals. Through a carefully designed process that combines natural flavorings – along with selected plant-based proteins and lipids – the team can recreate the qualities of pure cream, which can then be applied to their complete portfolio of products. This unique process provides the memorable flavor of dairy and will serve as a foundation for all Mwah! products, including its newest plant-based gelato.
"We're thrilled to be joining the Next Gen Foods family. We know they are the right company to help us expand and tap into the rising consumer desire for more innovations in taste and decadence from the dairy category," shares Damian Piedrahita, CEO and Co-Founder at Mwah! "Our plans are to introduce our signature creamy and indulgent products this year – with our unique, best-in-class gelato experience – and looking forward to hearing feedback from dairy lovers everywhere."
Mwah! is led by co-founders Damian Piedrahita, CEO, and Claudia Comini, Director of Operations, who both spent decades pushing boundaries in the hospitality industry.