N!CK’S is once again teaming up with video gaming platform, Minecraft, to create a limited-edition game-inspired ice cream flavor. Last September, the two Swedish companies united to launch the first-ever Minecraft ice creams, packaged in distinctive square pints as a nod to the game’s iconic square pixelation design.
This time, N!CK’S and Minecraft are putting the “block” in the fans’ courts, giving them a say in the new flavor.
From now through March 3, N!CK’S is inviting gamers and foodies alike to cast their vote for the new flavor. Fans can choose their favorite from the three finalists:
● Redstone Berries: Sweet strawbärs buried in soft vanilj ice cream
● Vanilj Ghast: Creamy vanilj with bursts of cherry and choklad
● Choklad Magma: Rich choklad swirled with a strawbär river
To further sweeten the deal, fans who submit a vote will be entered to win one of 10 N!CK’S x Minecraft Loot Kits, which contain an exclusive co-branded sweatshirt along with one of each of the Minecraft flavors in the original collection. Everyone who votes will receive a 15% off promo to purchase the existing Minecraft flavors from nicks.com.