Ben & Jerry's announced Churray for Churros! as its latest ice cream innovation delivering on nostalgia, celebrating all the best components of a churro: crunchy buttery texture, cinnamon, and sugar. The result is a perfect translation from the hot, fried cinnamon sprinkled baked good experience into a decadent ice cream, states the company.

"It was years in the making and we're excited to finally have churro in the lineup. Those flavors resonate with a lot of people and bring back so many memories, especially for us at Ben & Jerry's," said Flavor Guru Natalia Butler.  

Churray for Churros! is the purest form of the popular dessert, allowing fans to customize their indulgence with toppings, the Vermont-based company said.  "We interpreted the crunchy, sugary exterior of the churro into a swirl and buttery cinnamon ice cream for this flavor, while the cake-like interior texture of a churro is incorporated as soft, indulgent pieces throughout," said Butler. "We gave fans the base, but if you want to amp it up, you can have it your way with some chocolate or caramel drizzle."

Churray for Churros! will be featured across the United States in pints at an MSRP of $5.99-6.49. The new full-time flavor is shipping to stores now and in participating scoop shops.