Tillamook County Creamery Association (TCCA) is encouraging viewers of football's biggest game to turn up their snack games with Tillamook's bold cheddar slices, shreds, and blocks, all while munching along to "Block Jams," a compilation of cheddar tracks that will literally get eaters everywhere singing a cheesy new tune.

The creative campaign is the first-ever Big Game advertisement from TCCA. The spot was developed by TCCA in partnership with creative agency 72andSunny Los Angeles. "Block Jams" features three TikTok creators dropping bold and epic music tracks inspired by their favorite Tillamook Cheddar products:

Tillamook's "Block Jams" is running across connected TV, digital video, social, audio, and out of home. Cheddar and music enthusiasts alike can tune in at tillamook.com/block-jams. The spot will be running in 22 local markets during Music's Biggest Night on February 5 and the Big Game on Feb. 12. 
The Block Jams include:

• "Double Dippin' With You" by Goodboy Noah is a track about the Tillamook Sharp Cheddar Block being so irresistible you can't help but double dip.  
• "C.H.D.D.R." by Carson Elliott, sings about how a sprinkle of  Tillamook Farmstyle Sharp Cheddar Shreds makes nachos out-of-this-world delicious.
• "Stack That Cheddar" by Grace Hayes is a bop about how Tillamook Farmstyle Sharp Cheddar Slices meets her high standards.

"This campaign is about helping consumers to make the best possible choice for their game day spreads and hopefully we're bringing a little joy through the power of music at the same time," said Kate Boltin, vice president, Brand Marketing, TCCA. "The ear-worm tracks on Block Jams, that we are so honored to have partnered on with these talented creators, not only underscore our uncompromising brand commitment to quality standards, but are meant to be fun reminders as shoppers peruse the grocery store aisles too."

"Tillamook Cheddar is so good, it needed to be celebrated. Musically! So, we tapped the TikTok creator community to bring their fresh and unexpected takes on Tillamook Cheddar with songs of love and dairy devotion," said 72andSunny.