Cheez-It teams with college athletes for special hotel event
Students from Florida State, Oklahoma, Louisiana State and Purdue among the participants.
The Kellogg Co.'sCheez-It officially inked its first-ever name, image and likeness (NIL) deals with college football athletes from four storied programs, giving them the opportunity to wake up "Feelin' the Cheeziest" in the exclusive Cheez-It "Feelin' the Cheeziest Hotel Rooms.
The line-up of athletes enjoying the cheezy hotel room amenities includes: