Fire Department Coffee, a veteran-owned brand ready to rescue consumers from ordinary coffee, entered the ready-to-drink (RTD) category with the release of Fire Dept. Coffee Nitro Cold Brew. The cornerstone of the line, Nitro Irish Coffee, is a first-of-its-kind, non-alcohol, canned Nitro Cold Brew that is infused with real whiskey and cream, the Rockford, Ill.-headquartered company says.
Nitro Irish Coffee is available in 7-ounce slim cans along with Nitro-Charged Latte, Nitro-Charged Shellback Espresso and Nitro Vanilla Bean Bourbon. The cold brew coffees are sold exclusively on firedeptcoffee.com and will see expanded distribution to grocers and retailers in the coming months.
"Customers have been asking for a simpler, faster way to experience their favorite Fire Dept. Coffee on-the-go, so the introduction of Nitro Cold Brew is our answer to their call," says CEO and Founder Luke Schneider. “With this release we're not only offering a new way to experience our coffee — but we're also bringing our proprietary, non-alcoholic spirit-infusion process to the ready-to-drink category for the first time."
For its spirit infused coffee varieties, coffee beans are infused with premium whiskey before roasting out the alcohol, leaving behind only the spirit's bold aroma, natural flavors and familiar taste, the company says. Introduced in 2016, the proprietary process produces a cold brew coffee that is far more flavorful and complex in palate, it adds.
Founded in 2016 by firefighter/paramedic and U.S. Navy veteran Luke Schneider, Fire Department Coffee is a NaVOBA certified veteran-owned business that is dedicated to handcrafting great-tasting coffee and supporting first responders, it says.