CMAB announces return of Real California Milk Excelerator
The competition, powered by VentureFuel, seeks to accelerate unique dairy startups.
The California Milk Advisory Board (CMAB), Tracy, Calif., announced the return of its annual dairy innovation competition for the fourth year running. This year's Real California Milk Excelerator, created in partnership with New York-based innovation consultancy VentureFuel Inc., brings a new, expansive focus to accelerate any dairy-based product — from traditional consumer food and beverage items to textiles, haircare and beyond. The competition will award up to $500,000 in prizes for new innovative dairy products that introduce novel benefits in any form and drive consumption of Real California dairy.
The 2022 Real California Milk Excelerator enables innovation in its truest state: open, CMAB said. Given dairy’s versatility of benefits and functionality — from nutrition and flavor to texture and chemical composition — this open approach encourages innovation across product categories, all leveraging the versatility of the dairy ecosystem. It also taps into two of California’s resources: an abundant supply of sustainably sourced California milk and the state’s entrepreneurial spirit.