Nutritional Growth Solutions Ltd., Tel Aviv, introduced Healthy Heights KidzProtein dairy-based shakes mixes and KidzProtein Vegan shakes to support children’s development. KidzProtein dairy shake mixes come in Chocolate, Vanilla, and Strawberry varieties, the company says, while KidzProtein Vegan shake mixes are offered in Chocolate and Vanilla flavors.

Initially launching in the United States, the new nutritional shake mixes can serve as a nutritious and delicious breakfast or a healthy tasty snack between meals. They contain a proprietary blend of micro- and macronutrients demonstrated to support optimal childhood growth and development, Nutritional Growth Solutions says, as well as a fruit and veggie blend. They complement an existing product line shown in a clinical study to help children grow in height and weight.

“There is a high demand from parents for a nutritional shake formula for children to support everyday wellness,” says Liron Fendell, CEO and managing director for Nutritional Growth Solutions. “We created our evidence-based Healthy Heights KidzProtein range in both dairy and vegan versions to support the unique nutritional needs of children, including those with dairy allergies. Milk allergy is the most common allergy among children, as well as intolerance to lactose.”

KidzProtein and KidzProtein Vegan shake mixes provide 10 grams of protein and a full array of vitamins and minerals. KidzProtein Vegan shake mixes include pea protein and fava bean protein, which, in combination, contribute all of the essential amino acids.

The versatile line allows parents to sneak the added nutrients into smoothies and other recipes, the company says. The products also are supplemented with omega-3 fatty acids, which are important for brain and cognitive health and neurological development.

The products currently are offered on and Amazon, Nutritional Growth Solutions says, and are expected to hit the shelves of select U.S. retailers later this year.