Amersfoort, Netherlands-based FrieslandCampina, with U.S. headquarters in Paramus, N.J., announced the debut of Royal Hollandia superior-quality imported Dutch cheeses at The Winter Fancy Food Show. The offerings include wheels, wedges, snacks, slices and a new entry-pack size cheese line (3.5 to 4 ounces) for the deli. A combination of traditional Dutch cheeses, ranging from mild and aged Gouda, Maasdam and Edam to Chili Pepper and Mediterranean Herb, are offered in different formats to meet the needs of consumers.

According to FrieslandCampina, the Royal Hollandia brand offers retailers exceptional product standout on the shelf and at the counter. The visible brand has consumer-friendly packaging, making it easy to select the cheese of choice, with easy-to-read cheese types, flavor descriptors and an important symbol. Pairing options and a flavor scale are also included in the entertainment cheese assortment of Wedges and Entry Packs. The products will retail in major U.S. supermarkets.

“We at FrieslandCampina are extremely excited to bring Royal Hollandia branded cheeses to the U.S. market, says Debbie Seife, director of marketing for FrieslandCampina. “The Royal Hollandia line is based on creativity and innovation that originated in Holland and has been handed down for generations to create this truly superior and delicious line of cheeses.”