Dairy Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Dairy Foods logo
  • NEWS
    • DAIRY REGULATIONS
  • PRODUCTS
    • New Products
    • Butter
    • Cheese
    • Cultured Dairy
    • Frozen Desserts
    • Ice Cream/Novelties
    • Milk
    • Non-Dairy Beverages
    • Sales Data
    • Whey, Milk Powder
    • Dairy Alternatives
  • INGREDIENTS
    • Cocoa
    • Colors/Flavors
    • Cultures/Enzymes
    • Fiber
    • Gums, Stabilizers, and Texturants
    • Inclusions
    • Omegas/Lipids
    • Prebiotics
    • Probiotics
    • Sweeteners
    • Other
  • OPERATIONS
    • SUSTAINABILITY
    • Equipment
    • Processing
    • Packaging
    • Food Safety & Sanitation
    • Membrane Technology
  • MEDIA
    • Dairy Foods TV
    • Podcasts
    • Webinars
  • DIRECTORIES
    • Buyers Guide
    • Dairy Plants USA
  • MEMBRANE FORUM
  • MORE
    • Associations
    • Dairy Foods' News & Views Newsletter
    • Blogs
    • Case Studies
    • Classifieds
    • Custom Content & Marketing Services
    • Dairy Foods Store
    • Market Research
    • Sponsor Insights
    • Supplier Spotlights
    • Tradeshows and Events
    • Strategy Guides
  • AWARDS
    • Dairy Plant of the Year Award
    • Breakthrough Award
    • Dairy Processor of the Year
  • EMAGAZINE
    • eMagazines
    • Archive Issues
    • Contact
    • Advertise
    • SIGN UP!
    • Columnists
    • Dairy 100
    • State of the Industry Report
    Dairy Foods & BeveragesDairy Foods Columnists

    Immune support needs spell opportunity for healthy dairy snacks

    FDA announces plan to update definition of healthy and add symbol.

    By Sharon Gerdes
    November 17, 2021

    Americans are snacking more often. The NPD Group notes that U.S. consumers added 25 between-meal snacking occasions per capita in the five years ending in 2020 (from 505 occasions in 2015 to 530 in 2020).

    One strategy for creating healthy dairy snacks is to start with a sound nutritional base, then add a functional ingredient that capitalizes on current market demand. A great example is adding probiotics to boost the immune system.

    Defining healthy snacks

    In 1993, FDA first announced guidelines for using the term “healthy.” On May 6, 2021, the organization announced a public process to update the definition of “healthy” and to develop a front-of-pack symbol for products that qualify for the “healthy” nutrient content claim.

    FDA’s requirements for bearing a “healthy” nutrient content claim include specific criteria for nutrients to limit in the diet (including total fat, saturated fat, cholesterol and sodium), as well as requirements for nutrients to encourage (including a good source — 10% daily value — of vitamin A, vitamin C, calcium, iron, protein and fiber). The criteria were updated in 2016 to encourage intakes of mono- and polyunsaturated fats and to include good sources of potassium and vitamin D. Many dairy-based snacks meet or exceed these criteria.

    Portion control allows healthy snacks to limit total calories and sugar. USDA Smart Snack Standards for school lunches limit snacks to a maximum of 200 calories. That’s a useful target for most individuals.

    The USDA Smart Snacks school lunch guidelines also limit total sugar to less than 35% of weight. In a 2021 survey, the International Food Information Council (IFIC) found that 72% of consumers are trying to limit or avoid sugar.

    An immune boost

    According to IFIC, consumer focus has shifted away from nutrients to avoid and toward the presence of healthful components. Adding probiotics and prebiotics provides an opportunity for dairy to capitalize on the ongoing popularity of immune support, as Americans continue to battle the COVID-19 pandemic. A study by the International Probiotics Association found that the No. 1 reason consumers purchased probiotics in 2020 was to support the immune system.

    The International Association for Prebiotics and Probiotics provided the following summary on the topic: “Probiotics that are already shown to be effective against other viral upper respiratory tract infections may have promise for COVID-19 (either for preventing infection or enhancing recovery). Probiotics or prebiotics could be useful adjuncts to vaccination. A scientific rationale exists for maintaining gut microbiota diversity in order to reduce the development of diseases which, as ‘underlying health conditions,’ may result in more severe COVID-19 outcomes.”

    Creating a winning healthy dairy snack means keeping up with evolving nutrition science and fickle consumer preferences. Frozen yogurt with probiotics is a great example.

    “Making our product as healthy as possible has been a journey,” says Kristin Harlander, owner of frozen yogurt company Mixmi Brands, Fridley, Minn. “We removed corn syrup and carrageenan, and formulated Mixmi froyo to be as low in sugar as possible, but still taste good.

    “Our frozen yogurt comes in six flavors and meets the USDA ‘Smart Snack’ definition,” she adds. “A 60-gram serving has only 90 calories and is a good source of dietary fiber. We like to say, ‘healthy gut, happy you’. Mixmi contains six live and active cultures, including Bifidobacterium lactis BB-12, which has been associated with benefits in the areas of gastrointestinal health and immune health.”

    Unfortunately, the proposed new FDA front-of-pack label symbol might inadvertently omit some healthy dairy foods such as cheese because of total and saturated fat content. Healthy diets can and should include a variety of foods.

    Sharon Gerdes is a Certified Food Scientist and author who writes extensively about dairy’s role in health and wellness. Learn more at http://sharongerdes.com.

    KEYWORDS: dairy snacks healthy dairy foods immune health

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    Sharon gerdes dairy foods columnist

    Sharon Gerdes is the Health and Wellness editor of Dairy Foods. She is a Certified Food Scientist and author who writes extensively about dairy’s role in health and wellness. Learn more at http://sharongerdes.com.

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • Lifeway Organic Kefir in different flavors inside a refrigerated grocery shelf.

      Dairy Foods names Lifeway Foods 2025 Processor of the Year

      Lifeway Foods donates $10,000 to wildfire victims,...
      Innovation
      By: Brian Berk
    • Two female farmers are standing in a field, holding a large milk canister, looking at several cows at dairy farm.

      Honoring Women Leaders Shaping the Dairy Industry

      For the fourth consecutive year, Dairy Foods is proud to...
      Innovation
      By: Barbara Harfmann
    • Main feature for State of the Industry with dairy products album cover with a gradient circular--patterned backgorund.

      2025 State of the Dairy Industry

      Welcome to the 2025 State of the Industry report. For...
      Ingredients for Dairy Processors
    Manage My Account
    • eMagazine Subscription
    • Dairy Foods News & Views Newsletter
    • Online Registration
    • Manage My Preferences
    • Subscription Customer Service
    • Connect with Dairy Foods

    More Videos

    Sponsored Content

    Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Dairy Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Dairy Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

       close
    • Xylem’s largest BVF reactor at a dairy farm
      Sponsored byXylem

      Preparing water systems for dairy growth in 2026

    Popular Stories

    Splash of milk in form of arm muscle. 3D illustration.

    Protein: The Powerhouse of Health and Wellness

    Vanila and blueberry ice cream with lavender on blue background.

    Is ice cream a healthy food?

     Female hand using a spoon to eat vanilla yogurt with chocolate granola and berry fruits in plate over wooden table.

    Examining dairy’s link to sleep benefits

    Plant of the Year


    Food Safety webinar

    Events

    July 8, 2026

    Membrane Purification Enables Clean Beauty Actives

    The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

    July 22, 2026

    Food Safety Today: What Dairy Processors Need to Know

    Join the husband-and-wife team, Rich and Heather Draper, of the Ice Cream Club Inc., who have implemented food safety practices for more than 40 years, for this fascinating and educational webinar.

    View All Submit An Event

    Products

    Probiotic Ice Cream: Science and Technology

    Probiotic Ice Cream: Science and Technology

    See More Products
    health and wellness

    Related Articles

    • terri rexroat

      Growing snacking trends spell opportunity for dairy

      See More
    • kathie canning editors memo

      Immunity-boosting ingredients spell opportunity for dairy

      See More
    • kathie canning editors memo

      Trends spell innovation opportunity for dairy in 2021

      See More

    Related Products

    See More Products
    • milk dairy.jpg

      Milk and Dairy Foods Nutrition, Processing and Healthy Aging

    • df emerging.jpg

      Emerging Dairy Processing Technologies: Opportunities for the Dairy Industry

    • handbook drying.jpg

      Handbook of Drying for Dairy Products

    See More Products
    ×

    Stay ahead of the curve. Unlock a dose of cutting-edge insights.

    Receive our premium content directly to your inbox.

    SIGN-UP TODAY
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • Newsletter
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey/Respondent Access
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • YouTube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

    Design, CMS, Hosting & Web Development :: ePublishing