Americans are snacking more often. The NPD Group notes that U.S. consumers added 25 between-meal snacking occasions per capita in the five years ending in 2020 (from 505 occasions in 2015 to 530 in 2020).
One strategy for creating healthy dairy snacks is to start with a sound nutritional base, then add a functional ingredient that capitalizes on current market demand. A great example is adding probiotics to boost the immune system.