Danone North America, based in Broomfield, Colo., and White Plains, N.Y., says its International Delight brand is delivering the ultimate coffee and confectionary collaboration with its new ready-to-drink Reese’s iced coffee. International Delight is partnering with The Hershey Co.’s iconic Reese’s brand to deliver the peanut buttery and chocolaty mash-up.
"Reese’s pairing of chocolate and peanut butter is iconic, and as the leader in iced coffee, we could not think of a better partner to bring a unique and decadent experience to fridges nationwide,” says Rebecca Grad, brand manager, International Delight Iced Coffee. “This sweet and creamy mashup is going to take iced coffee and Reese’s lovers to tantalizing new levels.”
International Delight Reese’s iced coffee is available in 64-ounce ready-to-drink cartons for a suggested retail price of $3.99. This permanent addition to the International Delight lineup of iced coffees will be on shelves at retailers nationwide in early October, the company says.