International Delight, a brand of Broomfield, Colo.-based Danone North America, is bringing a cinna-minute of delight to coffee cups nationwide with the release of its newest multi-serve iced coffee flavor: Cinnamon Churro.
In refrigerated shelves now, the Cinnamon Churro Iced Coffee is packing on the flavor innovation with the taste of sweet and spice, inspired by the fresh-made churros consumers know and love. One sip of International Delight Cinnamon Churro Iced Coffee delights tastebuds with an unmistakable, indulgent creaminess perfectly blended with a burst of sweet cinnamon flavor. The new, modern offering taps into emerging trends of international and dessert-inspired products, bringing a “new kind of party on ice” to the brand's lineup, the company says.
Following successful collaborations with iconic brands like Reese's and Hershey's, International Delight Iced Coffee is proud to continue its reputation for flavor innovation. Not only is the Cinnamon Churrow one of the 10 fastest growing desserts on menus, but iced coffee’s popularity has been skyrocketing among millennials and Gen Z-ers who are bringing the cold coffee trend to the forefront of coffee culture and enjoying it year-round, regardless of the weather.
"International Delight is known for transforming everyday coffee moments into celebrations of self-expression and joy," says Kallie Goodwin, vice president of marketing for International Delight. "Consumers are clearly excited about the iconic and nostalgic flavor of churros, and we wanted to create a unique beverage that not only delivered on the dessert's rising popularity but was also truly different from other ready-to-drink iced coffees in stores right now. We are thrilled to give our fans the ability to indulge in the delectable treat any season for any reason, right from the comfort of their home with International Delight Cinnamon Churro Iced Coffee."
International Delight Cinnamon Churro Iced Coffee is available in 64-ounce multi-serve cartons for a suggested retail price of $4.59 at major retailers nationwide.