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    Non-Dairy Beverages

    International Delight debuts REESE'S Iced Coffee

    NEW_International_Delight_REESE_S_Iced_Coffee_Cans.jpg
    Photo courtesy of Danone
    March 7, 2024

    International Delight is turning Daylight Saving Time on March 10 into "Delight Saving Time."

    It is unveiling REESE's Iced Coffee cans and giving fans the chance to try them for free. On March 10-11, anyone in need of a pick-me-up can enjoy the sweet treat on-the-go with one FREE can of International Delight REESE'S Iced Coffee at participating 7-Eleven, Speedway and Stripes stores, redeemable while supplies last via a coupon on the 7Rewards and Speedy Rewards apps.

    The coupon will become available starting March 10. The offer is limited to one per customer and void where prohibited.

    "As one of the leading coffee creamer and iced coffee brands, known for our unique collaborations with talk-value, International Delight teaming up with the fan-favorite REESE'S brand is a perfect match," said Brittney Polka, vice president of Ready-to-Drink Beverages at Danone North America. "In today's fast-paced world, it's easy to forget to take a moment for yourself. We want International Delight REESE'S Iced Coffee cans to help add delight to your daily grind, helping you feel treated not defeated! Celebrating this delicious flavor launch by offering free cans to our fans – to help fight the scariest Sunday of all, when Daylight Saving Time begins – is all too sweet! We're grateful to 7-Eleven for teaming up with us on this fun-filled caffeinated mission to bring joy on March 10 through March 11."

    "This is our latest mash-up with International Delight, and we're excited to see – and taste! – the unbeatable combo of chocolate and peanut butter paired with coffee, now in International Delight REESE'S Iced Coffee cans," said Ernie Savo, senior director of Global Licensing at The Hershey Co. "It's always fun to partner with like-minded brands, like International Delight, that can bring forward our iconic REESE'S flavor and transform it into something new and special for people to enjoy. We're thrilled to bring this delicious flavor to on-the-go coffee routines with ready-to-sip cans, just in time for those difficult days after Daylight Saving Time."

    International Delight REESE'S Iced Coffee cans are available now at select convenience, grocery and dollar stores nationwide in 15-ounce cans for a suggested retail price of $2.68.

     

    KEYWORDS: coffee Danone Hershey's iced coffee iced coffee products

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