Serendipity Brands, a New York-based super-premium ice cream company inspired by iconic desserts from Serendipity3 restaurant, said it appointed Bob Gorman CEO. Gorman is a seasoned executive with more than 20 years of marketing experience across the beauty, wellness, spirits and food industries.

As the newly appointed CEO, Gorman will focus on short- and long-term business strategies for the brand, as well as home in on velocity for the company’s retail footprint and work on strategically expanding Serendipity Brands into key markets. Gorman will also work alongside newly minted part owner and investor, Selena Gomez, to grow the brand’s offerings and strategically tap into new categories, the company said.

“Serendipity has seen tremendous growth over the past year, and we are thrilled to have Bob join us, as he has a proven track record of successfully developing and amplifying brands,” said Sal Pesce, co-founder of Serendipity Brands. “We look forward to his unique perspective and expertise as we continue growing and expanding Serendipity Brands.”

Most recently, Gorman was the chief marketing officer at RXBAR, where he led the revision of the company strategy in response to the global pandemic. Bob was also previously vice president and managing director of Angel’s Envy, and has held marketing and commercial leadership roles at Beam Suntory, Alberto Culver and Procter and Gamble, Serendipity Brands said.

“Serendipity Brands is perfectly positioned to deliver exceptional growth,” said Gorman. “Serendipity has all of the ingredients for success — an iconic restaurant, award-winning ice cream, a team with over 100 years’ experience in the ice cream category, and amazing investors like Selena Gomez.”