A company’s environmental sustainability story — or lack thereof — is increasingly influencing consumer purchasing habits. In fact, a recent survey from IBM Institute for Business Value found that 54% of consumers “are willing to pay a premium for brands that are sustainable and/or environmentally responsible.”
And “greening” up plant operations is one important way for dairy companies to address consumer concern about environmental sustainability. However, there isn’t just one golden ticket solution that will reduce a plant’s environmental footprint.