Silk, a plant-based brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is celebrating the release of its new high-protein beverage Silk Ultra by giving fitness enthusiasts the chance to win the gym gear they need to keep crushing the game — from the convenience of their home.
The Silk Ultra Upgrade will arm athletes with hard-to-get equipment such as kettlebells, free weights, resistance bands, and an ample supply of Silk Ultra products to take them through the year, the brand said. For a chance to upgrade, however, they must unleash their “inner beast mode” by completing one of two 10-minute high-intensity Ultra Sweat Sessions, hosted by decorated athletes Michael Phelps and Aly Raisman.
Gym-goers and fitness buffs have been forced to flex and reimagine their workout routines during the pandemic, with home gyms creatively popping up in garages, basements and spare bedrooms across the country. But with demand for workout equipment up 500% and gym supplies on endless backorder, many of these everyday athletes are missing the essentials they need for a serious workout, Silk noted.
"I've been so impressed by the people who are still hustling while making the most of the limited equipment they have at home," said Phelps, whose Sweat Session is a supercharged muscle-building workout. "Not only does Silk Ultra taste great, but it also provides 20 grams of complete plant-based protein. Adding in the Silk Ultra Upgrade is a great way to help up their fitness game, but first they're going to have to sweat it out with me, because it's all about pushing yourself."
For the next 20 days (to celebrate Silk Ultra's 20 grams of protein), home athletes may challenge themselves for a chance to win a Silk Ultra Upgrade by doing the following at SilkULTRAUpgrade.com:
- Completing an Ultra Sweat Session with Phelps or Raisman.
- Submitting a sweaty selfie to prove they did the hard work.
- Sharing how plant-based food and beverage options power them to perform at their best.
"I know that exercising from home during these challenging times requires a lot of flexibility and creativity," said Raisman, who leads an energizing timed-interval Sweat Session. "No matter where they are in their fitness journey, athletes can enhance their at-home gym space to help support their fitness goals. Plus with new Silk Ultra, which is packed with plant-based protein, they can now get the protein they want in a convenient and delicious drink."
Fifty (50) lucky at-home athletes will be randomly chosen for the ultimate Ultra Upgrade — read the complete rules here.
"Despite current challenges, athletes are still committed to their fitness goals — no matter where they are working out — and our new plant-based protein beverage Silk Ultra helps support their muscle maintenance and repair," said Andrew Hartshorn, senior vice president, plant-based food and beverages for Silk. "Athletes shouldn't have to compromise on taste, nutrition or their home gym setup, and through the Silk Ultra Upgrade, we're giving active consumers a way to take their workouts to the next level."