Silk Ultra helping athletes upgrade protein intake, workouts, home-gym setup
On the heels of its high-protein beverage debut, Silk Ultra is challenging athletes to sweat it out with Michael Phelps and Aly Raisman for a chance to win at-home gym essentials and Silk Ultra for the rest of the year.
Silk, a plant-based brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is celebrating the release of its new high-protein beverage Silk Ultra by giving fitness enthusiasts the chance to win the gym gear they need to keep crushing the game — from the convenience of their home.
The Silk Ultra Upgrade will arm athletes with hard-to-get equipment such as kettlebells, free weights, resistance bands, and an ample supply of Silk Ultra products to take them through the year, the brand said. For a chance to upgrade, however, they must unleash their “inner beast mode” by completing one of two 10-minute high-intensity Ultra Sweat Sessions, hosted by decorated athletes Michael Phelps and Aly Raisman.