Chobani unveils ready-to-drink cold-brew coffees
The line represents the company’s first coffee products and features Chobani’s “oatmilk” and dairy creamers.
Chobani, Norwich, N.Y., said it is launching Chobani Coffee — a ready-to-drink (RTD) line of coffees crafted with single-origin cold brew and featuring Chobani’s “oatmilks” and dairy creamers.
“Nutrient-dense Greek yogurt and coffee have long been a perfect pair, fueling our lives throughout the day,” said Peter McGuinness, president and chief operating officer of Chobani. “Chobani Coffee is crafted from single-origin 100% Arabica beans, geared for the passionate coffee drinker looking for cold-press brews who love the added taste of creamers made from farm-fresh milk and ‘oatmilk.’”
According to the company, Chobani Coffee addresses the large and growing $1.6 billion RTD coffee category, which has grown 17% year-over-year. Starting this month, Chobani will offer consumers four Chobani coffee flavors: Cold Brew Pure Black (no sugar, no dairy); Cold Brew with Sweet Creamer and Cold Brew with Vanilla (each made from farm-fresh milk); and Cold Brew with ”Oatmilk” (made with gluten-free oats).
Across the platform, Chobani said its coffee line is authentically crafted and made with only natural ingredients, no artificial flavors or sweeteners and no preservatives. The “oatmilk” and creamers in the cold brews are inspired by the company’s existing Chobani Oat and Chobani coffee creamer platforms. Chobani Coffee provides the caffeine equivalent to a standard cup of coffee, containing about 85 milligrams of caffeine per serving.
Available nationwide at grocery and retail stores, the suggested retail price for Chobani Coffee will be $4.49 per 32-ounce multi-serve size or two for $7 on promotion. The cold-brew coffees are made with Tetra Top packaging, making them widely recyclable across the United States, Chobani said.
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