Danone North America, based in Broomfield, Colo. and White Plains, N.Y., said its Two Good yogurt brand is tackling food waste with the introduction of its Two Good Good Save product line, wrapping a year of commitment to positive impact for people and the planet for the brand. In partnership with Full Harvest, Two Good Good Save uses Verified Rescued Produce to create lower-sugar yogurt products with the goal of reducing food waste at the farm level.
According to Danone North America, the product line is setting the standard for the emerging rescued foods market and is the first dairy product to utilize 100% Verified Rescued Produce. The initial offering features Meyer lemons that are 100% verified rescued, with plans to launch additional flavors in 2021 and beyond.
In the United States, one-third of edible produce gets wasted at the farm level. What's more, 30-40% of U.S. food supply is wasted annually — food that could otherwise feed families in need — equal to $218 billion of monetary loss, 21% of landfill content and 21% of all agricultural climate resources. By purchasing Two Good Good Save yogurt, consumers can be part of actively helping to reduce food waste at the farm level, Danone North America says.
"As a purpose-led brand committed to the wellbeing of our planet and its people, Two Good knows food waste is a problem across the industry that could not be ignored. By rescuing fruit that would have been otherwise wasted and creating this innovation, we are taking purpose a step further by building an even more sustainable business model while also prioritizing the planet," shared Surbhi Martin, vice president of marketing at Danone North America.
Danone North America said the lemons in Two Good Good Save yogurt would otherwise have been wasted due to overproduction, a lack of secondary markets for the farmer or cosmetic blemishes. The program leverages the combined expertise of Two Good and Full Harvest, creating a product that has a positive impact on the environment, while providing consumers with an opportunity to vote with their dollars and join in the fight against food waste. Two Good Good Save yogurt is the first product to use the Full Harvest Verified Rescued Produce seal — the highest standard for on-farm food waste reduction verification. What's more, Two Good Good Save has 2 grams of sugar per serving, which is 80% less than average Greek yogurt.