Four suppliers form IncuBev, a turnkey go-to-market solution for beverage brands
Haney, PTI, Symrise Flavors and Califormulations joined forces.
IncuBev, Holland, Ohio — a collaboration among four companies with significant beverage commercialization expertise — said it was launched to help brand owners bring their beverages to market faster by offering a unique turnkey project management solution. The companies are harnessing their collective knowledge and expertise to dramatically accelerate pre-commercial activities, including product development, package conceptualization, prototyping, and activation for consumer testing and concept validation,
IncuBev said its alliance includes Cincinnati-based Haney, a Packaging Microfactory; Hawthone, N.Y.-based PTI, a provider of packaging development; Holzminden, Germany-based Symrise Flavors, a supplier of natural flavor and nutrition solutions; and Columbus, Ga.-based Califormulations LLC, a unique provider of beverage formulas and small-scale production for commercialization trials.