Kemps, a St. Paul, Minn.-based brand of Kansas City, Kan.-based Dairy Farmers of America (DFA), said it introduced a shelf-stable, on-the-go canned milk product. The new beverage brand— Siips — offers indulgent and on-trend flavor combinations packed with protein that can be taken anywhere and enjoyed anytime.
“Consumers are evolving and demanding more innovative ways to maintain a healthy lifestyle, asking brands and products to meet them where they are,” said Rachel Kyllo, senior vice president of marketing and innovation for Dairy Farmers of America. “We created Siips to help nourish kids, teens, adults and families wherever life might take them outside of the kitchen, without feeling like they have to sacrifice one of their staple refreshments.”
Siips milk was developed alongside consumers through deep insight work with tweens and teens and is available in three varieties. It retails for $1.49 per can, Kemps said.
Each Siips flavor is low-fat and made with 100% real milk. Every 8-ounce can contains 8 grams of protein, is packed with vitamins A and D, and provides 25% of the recommended daily value of calcium. According to Kemps, the line includes three flavors: Caramel, Mocha and Chocolate. It is available at Roundy’s Supermarkets’ Pick ‘n Save and Metro Market stores throughout the Milwaukee and Madison, Wis., areas.