Two Good, a Greek yogurt brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, announced the upcoming launch of its “One Cup, Less Hunger” program. Beginning on Oct. 1, 2020, in partnership with City Harvest and We Don't Waste, Two Good will help recover food and provide an equal amount of food to people in need for every purchase of Two Good yogurt by consumers.

The program launches on the heels of Two Good's 2020 Earth Week activation, during which the brand donated $100,000 from profits made at select partner retailers to these same food rescue organizations.

The COVID-19 pandemic has greatly exacerbated the issue of food insecurity in the United States, Two Good noted. Up to one out of every six Americans could face hunger — an increase from one out of every seven before the pandemic. However, it is estimated that 30-40% of the American food supply is wasted. One of the most effective ways to reduce food waste is to support hunger-relief and food recovery organizations by helping them to feed those in need.

Danone North America estimates that Two Good's One Cup, Less Hunger program will allow 46 million pounds of food to be rescued, providing 28 million meals to those who need them across the United States. By redirecting this food, the program also helps avoid the emission of greenhouse gases (GHG) that would have resulted if the food were wasted. When considering all of the GHG emissions that go into producing, processing, transporting and disposing of food, Two Good said the food it is helping to rescue has a footprint equivalent to the annual impact of over 10,000 cars, or approximately 5.5 million gallons of gasoline burned.

"Two Good is introducing the yogurt industry's first one-for-one program, which will be in support of the increasingly urgent issues in our country that are food insecurity and food waste," shared Pedro Silveira, president, U.S. Yogurt, Danone North America. "Launched last year, Two Good was a breakthrough innovation in the yogurt category with its 2 grams of total sugar per serving and a delicious taste, aligned to its promise of 'do more with less.' We launched our social purpose to support food rescue organizations earlier this year during our Earth Week program, and are committed to expanding the impact our business can make when it comes to food waste and hunger."