July 30 is National Cheesecake Day, and Philadelphia cream cheese is launching a fundraiser that makes supporting a good cause as easy as making a cheesecake. The brand, from Pittsburgh- and Chicago-based Kraft Heinz Co., said it is celebrating by donating 1 million meals to Feeding America. Plus, beginning July 30, Philadelphia will donate 100 more meals (the monetary equivalent) for each post of a cheesecake on Twitter using #TheEasiestFundraiser and #NationalCheesecakeDay.
“At Philadelphia, we believe that doing good should be as easy as making a cheesecake,” said Basak Oguz, marketing director for Philadelphia. “We want to rally support behind those impacted by COVID-19 by donating meals through Feeding America, and National Cheesecake Day felt like the appropriate day to kick off the ‘Easiest Fundraiser,’ since all meals are made better with a great dessert.”
The brand said it will be donating up to 2 million meals ($200,000). Consumers may join the conversation and share their cheesecakes using #TheEasiestFundraiser and #NationalCheesecakeDay and tagging @LoveMyPhilly on Twitter through Aug. 6, 2020.
“Feeding America is grateful for the support of Philadelphia as we respond to the increased need for hunger relief due to COVID-19. This campaign will help us raise funds and awareness during this time of unprecedented need,” said Lauren Biedron, vice president of corporate partnerships at Feeding America.