Enlightened, a brand of New York-based Beyond Better Foods LLC, said it introduced Fruit Infusions, which are functional frozen fruit bars infused with adaptogens. The offerings contain just 3 to 5 grams of sugar — 70% to 80% less than other fruit bars and popsicles. Each flavor is naturally sweetened and made with simple ingredients.
Enlightened said the Fruit Infusions’ flavors include Watermelon + Soothe, which is infused with turmeric, black pepper and rosemary, a trio known for anti-inflammatory and antioxidant properties; Strawberry + Chill, which is infused with lavender, chamomile and lemon balm, herbs traditionally used for promoting relaxation and relieving stress; Pineapple + Renew, which is infused with dandelion root, turmeric and ginger root, three botanicals known for supporting a healthy digestive system; and Coconut + Immunity, which is infused with elderberry, hibiscus and aloe, plants traditionally recognized for promoting immune health.
"Our brand purpose is to provide consumers with feel-good low-sugar frozen desserts, so one of our top priorities is finding new ways to put a healthful spin on beloved treats," said Michael Shoretz, Enlightened founder and CEO. "Now more than ever, consumers are looking for functional benefits in the grocery store. It's something we've seen in a lot of juices and blended shakes, but not as much in food products. We're thrilled to expand this concept in the frozen aisle with a refreshing new take on fruit bars."
Enlightened said the Fruit Infusions are available nationwide at Whole Foods Market and will launch on EatEnlightened.com this summer. The bars have a suggested retail price of $5.99 for a four-pack.