Crystal Creamery, Modesto, Calif., said it is making its classic ice cream even better in response to changing consumer tastes and needs. The company reformulated its ice cream to feature a cleaner ingredient list and new packaging.
According to Crystal Creamery, the new recipe is made from simple ingredients such as cream, sugar and milk sourced from local family farms. The ice cream does not contain any artificial flavors, coloring, sweeteners, high fructose corn syrup, synthetic gums or mono- and diglycerides.
“We spent a tremendous amount of time and care listening very carefully to consumers through marketing research and learned more about their desire for transparency and clean ingredients,” said Brian Carden, senior director of sales for Crystal Creamery. “After many product trials and fine-tuning, our team is proud to be able to have landed on the most delicious, creamiest formula.”
Crystal Creamery said the reformulation comprises 29 flavors of premium ice cream, including classics such as Vanilla and Rocky Road and also newer, indulgent flavors such as Caramel Pretzel, Chocolate Avalanche and Moose Tracks.
In addition to the recipe reformulation, Crystal Creamery said it modernized its ice cream carton with a fresh, updated package design that continues the brand’s iconic depiction of its heritage and its local roots.
“Crystal Creamery has been a trusted brand for over a century, and we are proud to continue the tradition of providing the highest quality dairy in our communities,” said Carolina Hoyos, senior marketing manager. “We are thrilled to reveal new packaging that celebrates our California heritage and commitment to providing products that are simple, local and fresh.”
The relaunch also will be supported with a marketing campaign featured on billboards in local markets this summer. The ice cream can be found across Northern California at Walmart stores and at various independent retailers, Crystal Creamery said.