Nestlé Drumstick adds ‘Crushed It!’ sundae cones and bars
The offerings feature a cookie coating.
Nestlé Drumstick, a brand of North Yorkshire, U.K.-based Froneri International Ltd. (a joint venture Nestlé created in 2016 with PAI Partners), said it is unveiling new Crushed It! sundae cones and bars this spring. The offerings feature a unique melt-in-your-mouth cookie coating made with a new-to-market proprietary technology.
Drumstick said Crushed It! sundae cones and bars are available in two delicious flavors: Cookies 'N' Cream and Vanilla Fudge. The offerings deliver on the multisensory Drumstick eating experience where no two bites are ever the same, while also marking the brand's first step into the bars segment.
According to Drumstick, the Cookies 'N' Cream flavor features cookie coating complementing inner creamy layers of Cookies 'N' Cream ice cream. The Vanilla Fudge flavor is creamy, fudgy ice cream dipped in cookie coating.
"The Drumstick brand is constantly pushing the envelope when it comes to innovation, from our unique coatings, flavors and textures to our product formats," said Joanna Komvopoulos, Drumstick brand manager. "Knowing that Cookies 'N' Cream is a favorite flavor for so many Americans and a staple in sundae shops around the world, we developed Drumstick Crushed It! and doubled down on the experience by amplifying the melt-in-your-mouth cookie coating with our new Cookies 'N' Cream and Vanilla Fudge flavors."
Drumstick said Crushed It! sundae cones and bars are available now in supermarkets nationwide.