High Road Craft Brands has experienced phenomenal growth over the past decade. But its ice cream plant remains committed to small-batch, craft operations
Tucked away in a Marietta, Ga., industrial park, surrounded by Georgia pines, is a 75,000-square-foot, nondescript off-white building that offers few external cues as to what’s inside. But once a visitor steps into that building, he or she will see an operation that is actually rather exceptional.
The building is home to High Road Craft Brands and its 75,000-square-foot SQF Level 3-certified processing facility. It’s here that the company makes it small-batch, craft-style super-premium ice cream, which boasts a low overrun and 16.5% butterfat, as well as premium gelato, sorbetto and ice cream novelties. (The company bases its ice cream mix on the traditional French pastry technique called crème anglaise, which it says results in a decadent base.)