Chobani unveils largest-ever product line expansion
The expansion also marks the company’s first foray outside of the yogurt aisle.
Chobani, America's No. 1 Greek yogurt brand, announced its biggest expansion ever, with an entire platform of batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers.
"Like yogurt, oats are an ancient food with deep roots in our culture and our land. These grains deserve to be celebrated," said Hamdi Ulukaya, Founder and CEO of Norwich, N.Y.-based Chobani. "I always knew our journey from yogurt to becoming a modern food company would be through nutritious, delicious batch-made products like Chobani Oats, and today they're helping us further deliver on our founding mission of making better food for more people."
Starting in November, in addition to several new dairy yogurt innovations, Chobani said it is launching several new items outside of yogurt across the company's family of oat products, as well as brand-new dairy-based, natural, no-added-oil coffee creamers aimed at disrupting the creamer category. Chobani oat drinks are made with organic oats and are gluten-free and a good source of vitamin D, vitamin A, and calcium. The company's batch-fermented oat blends, just like all Chobani yogurts, are made using only natural ingredients and contain billions of probiotics. And the Chobani coffee creamers have five or less natural, simple ingredients, including locally sourced farm-fresh milk and cream.
The Chobani oat platform isn't meant to be a replacement for dairy, Chobani said, as for most consumers, it's not an either/or world between dairy and nondairy products.
Chobani oat products include:
- Chobani oat drinks: Available in four classic flavors, including Plain, Vanilla, Chocolate and Plain Extra Creamy at a suggested retail price of $3.99 per 52-ounce carton.
- Chobani oat drink Barista blend: Specifically designed to behave like steamed whole milk in coffee and tea, available starting in December.
- Chobani oat blend: Cups are available in “four purposeful pairings of elevated and familiar flavors,” including Vanilla, Strawberry Vanilla, Blueberry Pomegranate and Peach Mandarin at a suggested retail price of $1.99 per 5.3-ounce cup.
- Chobani oat blend with crunch: Available in Strawberry Granola Crunch, Blueberry Almond Crumble and Peach Coconut Crunch, hitting shelves at a suggested retail price of $1.99 per 5.3-ounce cup.
At its core, Chobani said it is still a dairy company that deeply believes people have great taste, but just need better options. That's why the company is also launching a line of dairy-based coffee creamers with beloved flavors, only natural and non-GMO ingredients, and a rich and creamy texture. Chobani coffee creamers come in four classic flavors, including Caramel, Sweet Cream, Hazelnut and Vanilla at a suggested retail price of $3.99 per 24-ounce bottle.
In addition, for those looking to enjoy the benefits of oats and dairy, look no further than Chobani Greek yogurt with oatmeal. The wholesome, hearty product line pairs the nutrient density and probiotic benefits of the company’s Greek yogurt with satisfying whole grains, offering 4 grams of fiber per cup, Chobani said.
Chobani Greek Yogurt with Oatmeal comes in Apple Spice Greek Yogurt with Brown Sugar Oatmeal, Blueberry Greek Yogurt with Maple Oatmeal, Banana Greek Yogurt with Maple Oatmeal, and Peach Greek Yogurt with Brown Sugar Oatmeal varieties at a suggested retail price of $1.79 per 5.3-ounce cup.