Danone North America’s Stok brand supporting veterans
The brand introduced limited-edition packaging for its protein espresso product.
Stōk, a Broomfield, Colo.-based brand of Danone North America, said it is showing its support this Veterans Day with limited-edition camo packaging for its 48 oz. protein espresso product. The product, on shelves through early December, will support Veterans Expeditions; Stōk will further support them with a donation.
Colorado-based Veterans Expeditions (VetEx) is a veteran-led 501c3 chartered nonprofit organization that began in 2010 to enhance the lives of the nation's veterans. VetEx focuses on outdoor expeditions that incentivize growth, adventure, excitement and comradery amongst its veteran population, the brand said. Stōk's donation will support VetEx's 2020 programing, as the brand will be title sponsor for the organization's 2020 Ice Climbing Expeditions taking place across the country.
"Stōk is a brand that truly believes in those that show boldness and bravery," said Lindsey Morgan, director of marketing for the cold-brew coffee brand. "We're proud to support Veterans Expeditions and their empowering programs that help veterans to overcome challenges through outdoor training and leadership. Stok's mission is to turn passions into actions, and we believe VetEx makes a huge impact by supporting the passions of the military community."
The limited-edition packaging can be found at most large grocery stores nationwide. The coffee camo packaging features custom artwork and a spirited message from Stōk saluting the "brave & bold" with a message of "thanks" to the country's collective veterans.
"Because we are veteran-led, we recognize the issues and struggles that those who served deal with every day," said Nick Watson, co-founder and executive director of Veterans Expeditions. "By powering our ice climbing program, Stōk will help hundreds of military veterans get involved in outdoor experiences that strengthen our veteran community."
Consumers may donate or learn more about Veterans Expeditions at by visiting https://www.vetexpeditions.com.
Danone North America’s Dannon brand, headquartered in White Plains, N.Y., also is supporting a good cause. Ahead of World AIDS Day, Dannon said it is partnering with (RED), founded in 2006 to engage businesses and people in the fight against AIDS, to transform one yogurt cup into a force for good to fight AIDS.
For every limited-edition (Dannon)RED Fruit on the Bottom Strawberry yogurt purchased between Nov. 11 and Dec. 31, Dannon said it will donate 20 cents to the Global Fund, up to $100,000.