As U.S. consumers gravitate toward better-for-you choices, indulgent categories such as frozen desserts are losing some steam. According to data from IRI, a Chicago-based research firm, in the 52-week period ending June 16, 2019, dollar sales in the frozen desserts/toppings category fell 2.8% to $663.2 million. Unit sales declined 1.4% to 264.9 million.
In the refrigerated dessert category, it was a different story. The category rose 3.3% in dollar sales to $770.7 million and 1% in unit sales to 386.3 million.