DQ brand offering QSR industry’s first-ever experience box
Each “Box of Happy” comes with a DQ gift card for Blizzard treats.
International Dairy Queen Inc. (IDQ), the Minneapolis, Minn.-based parent company of American Dairy Queen Corp. (ADQ), said its DQ brand will be delivering joy to the doorsteps of families across the country with the launch of “Box of Happy” — a first-of-its-kind experience-centric subscription box filled with hands-on fun. Fans may sign up at DQBoxofHappy.com to receive three months of summer-themed kits, each bringing to life a quintessential seasonal activity with a delicious twist.
“Although subscription boxes are hugely popular, today’s families are seeking unique experiences instead of more stuff,” said Maria Hokanson, executive vice president of marketing for ADQ. “DQ is taking a fresh approach with Box of Happy, inspiring parents and kids alike to make the most out of every moment of summer.”
DQ fans may get all three boxes — from June through August — for $45, while supplies last. A three-month subscription includes a total of $30 in DQ gift cards, so families may explore the new Blizzard treat flavors with their monthly deliveries, the company said.
Created with The Coca-Cola Co., each month’s Box of Happy will provide families with an experience focused on a classic summer activity. For June, subscribers will receive the Camp-In Box, followed by the Water Park Box in July. In August, they will received a Road Trip Box, IDQ said. Details for each box and more information are available at DQBoxofHappy.com.