Symrise announces strategic partnership with Califormulations LLC
The partnership creates a unique platform to foster beverage innovation.
Symrise Flavors, Holzminden, Germany, announced the company’s investment in — and the creation of — a strategic partnership with Califormulations LLC, a unique platform designed to deliver end-to-end beverage innovation to consumer packaged goods companies and their brands. Califormulations LLC combines the expertise of Symrise with the offerings of The Green Organic Dutchman Holdings LTD (TGOD), Symrise said.
“Major packaged goods companies put their focus on agile innovation to help fuel growth around their core brands,” said Paul Graham, president, Symrise Flavors North America. “Agile venturing and creative innovation sprints will replace the traditional and often time-consuming ‘Stage Gate’ innovation funnel.”