Dairy Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Dairy Foods logo
  • NEWS
    • DAIRY REGULATIONS
  • PRODUCTS
    • New Products
    • Butter
    • Cheese
    • Cultured Dairy
    • Frozen Desserts
    • Ice Cream/Novelties
    • Milk
    • Non-Dairy Beverages
    • Sales Data
    • Whey, Milk Powder
    • Dairy Alternatives
  • INGREDIENTS
    • Cocoa
    • Colors/Flavors
    • Cultures/Enzymes
    • Fiber
    • Gums, Stabilizers, and Texturants
    • Inclusions
    • Omegas/Lipids
    • Prebiotics
    • Probiotics
    • Sweeteners
    • Other
  • OPERATIONS
    • SUSTAINABILITY
    • Equipment
    • Processing
    • Packaging
    • Food Safety & Sanitation
    • Membrane Technology
  • MEDIA
    • Dairy Foods TV
    • Podcasts
    • Webinars
  • DIRECTORIES
    • Buyers Guide
    • Dairy Plants USA
  • MEMBRANE FORUM
  • MORE
    • Associations
    • Dairy Foods' News & Views Newsletter
    • Blogs
    • Case Studies
    • Classifieds
    • Custom Content & Marketing Services
    • Dairy Foods Store
    • Market Research
    • Supplier Spotlights
    • Tradeshows and Events
    • Strategy Guides
  • AWARDS
    • Dairy Plant of the Year Award
    • Breakthrough Award
    • Dairy Processor of the Year
  • EMAGAZINE
    • eMagazines
    • Archive Issues
    • Contact
    • Advertise
    • SIGN UP!
    • Columnists
    • Dairy 100
    • State of the Industry Report
    Dairy Processor NewsDairy Foods Columnists

    A task force looks into solutions for Wisconsin’s shrinking dairy farming community

    By John Umhoefer
    Dairy cow photo from Dairyfoods.com courtesy of Land O Lakes
    May 7, 2019

    Milk production is up in Wisconsin; cows produce more milk each year than the year before, and America’s Dairyland uniformly describes itself as in crisis.

    Capitalism is an indifferent taskmaster, measuring success in growth and profits. But a different metric has shaken the Wisconsin dairy industry, worried rural communities and motivated policymakers: The number of active dairy farms in Wisconsin has dropped dramatically.

    Since January 2015, nearly 2,000 farms have stopped milking in the state — about 20% of the dairy farming community.

    To confront these numbers, Gov. Scott Walker started, and new Governor Tony Evers will finish, a task force of farmers, processors, bankers and others looking for ideas to stem the tide of farm losses. By mid-March, the 31-member task force had approved more than 50 recommendations “in an effort to alleviate the financial and emotional stress experienced by our state’s dairy farmers,” noted an update from the Wisconsin Department of Agriculture, Trade & Consumer Protection.

    Opportunities abound in the dairy industry. More than ever, manufacturers are attuned to new product development, innovations in serving size and convenient packaging, and the endless potential for dairy components as nutritious ingredients in foods tailored to every age group.

    But dairy farms across the nation have felt the pain of losing a way of life. Milk prices have stagnated under elevated milk supplies since 2015, and more recently, tariffs in Mexico and China have chilled exports while beverage milk sales continue to slide.

    How does a task force reconcile the potential for dairy against economic pressures that stress dairy farm families? 

     

    Seeking solutions

    Here’s a sampling of ideas fomenting in America’s Dairyland:

    • Study the feasibility of a Wisconsin Dairy Export Board to coordinate sales opportunities, consolidation, shipping and distribution of Wisconsin dairy products to markets abroad.
    • Develop a technical R&D program for dairy exports within the Center for Dairy Research at the University of Wisconsin.
    • Execute detailed consumer preference research with U.S. Dairy Export Council in select overseas markets to learn potential dairy product, ingredient and packaging opportunities.
    • Double a state dairy processor grant program — targeted at expansion, modernization and new product development — from $200,000 to $400,000 annually.
    • Reinstate a state tax credit to assist beginning farmers in the purchase of land, livestock, facilities and equipment.
    • Create a nutrient environmental technology loan guarantee program to protect up to 90% of loans for waste management technology on dairy farms.
    • Add state funding for additional staff at the Center for Dairy Research.
    • Propose a dairy innovation center as described in the new U.S. Farm Bill.
    • Explore a shared production campus for new start up cheesemakers in Wisconsin.
    • Build distribution and warehousing infrastructure to aid specialty cheesemakers in reaching markets on the East and West Coasts.
    • Support farms venturing into agritourism.
    • Reinstate a Grow Wisconsin Dairy initiative that funds farm consultations to transition family businesses to the next generation.
    • Begin a registered apprentice program to link youth with existing dairy farms.
    • Explore state assistance for rural businesses to create rideshare programs, offset costs for child care and partially cost-offset access to health care.

    Policies, research, incentives — these tools can stimulate success in an indifferent marketplace and strive to build growth and profitability for more farms to share.  

    KEYWORDS: dairy farmers Wisconsin dairy products

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    John Umhoefer is executive director of the Wisconsin Cheese Makers Association.

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • Lifeway Organic Kefir in different flavors inside a refrigerated grocery shelf.

      Dairy Foods names Lifeway Foods 2025 Processor of the Year

      Lifeway Foods donates $10,000 to wildfire victims,...
      Cultured Dairy
      By: Brian Berk
    • Two female farmers are standing in a field, holding a large milk canister, looking at several cows at dairy farm.

      Honoring Women Leaders Shaping the Dairy Industry

      For the fourth consecutive year, Dairy Foods is proud to...
      Innovation
      By: Barbara Harfmann
    • Main feature for State of the Industry with dairy products album cover with a gradient circular--patterned backgorund.

      2025 State of the Dairy Industry

      Welcome to the 2025 State of the Industry report. For...
      Dairy Foods & Beverages
    Manage My Account
    • eMagazine Subscription
    • Dairy Foods News & Views Newsletter
    • Online Registration
    • Manage My Preferences
    • Subscription Customer Service
    • Connect with Dairy Foods

    More Videos

    Popular Stories

    Close up of man adding Greek yogurt while preparing healthy smoothie in the kitchen.

    An expert guide to dairy and GLP-1 receptor agonists

    Splash of milk in form of arm muscle. 3D illustration.

    Protein: The Powerhouse of Health and Wellness

    Grilling foods

    Dairy’s Enduring Moment: Why Resilience and Renewal Define Today’s Dairy Story

    Nominate your product for the 2026 Dairy Foods Product of the Year!


    MTF webinar


    Food Safety webinar

    Events

    July 8, 2026

    Membrane Purification Enables Clean Beauty Actives

    The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

    July 8, 2026

    Advancements in RO for Dairy Processing

    Reverse osmosis (RO) membranes are well established in dairy processing but continue to evolve to improve performance, reduce energy use, and increase operational longevity. 

    View All Submit An Event

    Products

    Probiotic Ice Cream: Science and Technology

    Probiotic Ice Cream: Science and Technology

    See More Products
    health and wellness


    plant of the year

    Related Articles

    • Pa. Dairy Task Force

      See More
    • Dairy Council of California holds 10th annual Functional Foods Task Force meeting

      See More
    • NMPF Strategic Planning Task Force probes milk-pricing proposals

      See More

    Related Products

    See More Products
    • df emerging.jpg

      Emerging Dairy Processing Technologies: Opportunities for the Dairy Industry

    • Dairy Microbiology: A Practical Approach

    • handbook drying.jpg

      Handbook of Drying for Dairy Products

    See More Products

    Events

    View AllSubmit An Event
    • September 10, 2025

      Turn Insights into Strategy: Bring Dairy Back to the Table

      On-Demand This session will also cover strategies for manufacturers to innovate and align with these trends, helping position dairy as a versatile, health-forward choice in the modern food landscape.
    View AllSubmit An Event

    Related Directories

    • Wisconsin Sheep Dairy Cooperative

    • California Dairies Inc.

      Established in 1999, California Dairies, Inc. (CDI) is a milk marketing and processing cooperative co-owned by nearly 400 dairy farming families. Our independent, family-owned member dairies are located throughout California’s rural landscape from San Diego County in the south to Sacramento County in the north. With 100 percent of our member dairies located within 100 miles of a CDI manufacturing facility or customer creamery, our member-owners’ fresh, raw milk is transformed into a variety of high-quality dairy products within 24 hours of arrival. As a leading manufacturer of butter, milk powder, nutritional milk powder and fluid milk products, we only use high-quality, simple ingredients in our products. At CDI, we believe that we are stronger together: on-farm and at the processing facility. Through the partnership with our member-owners, we work concertedly to ensure the production of safe, healthy and nutritious milk and dairy products for our customers and consumers.
    ×

    Stay ahead of the curve. Unlock a dose of cutting-edge insights.

    Receive our premium content directly to your inbox.

    SIGN-UP TODAY
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • Newsletter
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey/Respondent Access
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • YouTube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

    Design, CMS, Hosting & Web Development :: ePublishing