IDFA names Matt Herrick SVP, executive and strategic communications
He will be responsible for leading all of IDFA’s communications and reputation management activities.
The International Dairy Foods Association (IDFA), Washington, D.C., said it named Matt Herrick senior vice president, executive and strategic communications. In this newly created role, Herrick will be responsible for leading all of IDFA’s communications and reputation management activities, with a particular focus on promoting and extending the IDFA brand to support the growth of dairy in the United States and around the world.
Herrick will also integrate a broad range of activities to position the association and its executives as thought leaders in the dairy industry and the broader food and beverage sector, IDFA said. He will report to Michael Dykes, D.V.M., president and CEO of IDFA.