It seems that every year I learn about another exotic tropical superfruit brimming with healthy phytonutrients. But the reality is that most fermented dairy products in the United States rely on a fairly narrow list of traditional and cost effective fruits in their flavor lineup. According to Statista, https://tinyurl.com/y8mr6rsb, the most popular yogurt flavors for 2018 were strawberry, peach, blueberry and mixed berry, plus blends of these fruits.
In 2017, Comax conducted a study of 500 yogurt consumers. In the study, 52% of respondents said “flavor” was the most important attribute in making a yogurt purchase; “health benefits” came in second, cited by 37% of respondents, said Catherine Armstrong, brand ambassador for Comax.