Jarlsberg Cheese is expanding its biggest ever multi-faceted advertising campaign, “Life's Best Served with Jarlsberg.” A pilot campaign debuted in 2018, focusing on reaching older millennials in the New York metro area with digital media, engaging recipes, influencer content and more, noted Norseland Inc., the Darien, Conn.-based importer, sales and marketing agent for the brand.
As part of the 2018 pilot, Jarlsberg Cheese debuted digital billboards in Times Square, coupled with a free wine and cheese tasting room experience at Oceana restaurant. This dynamic "out of home" experience was nominated as a Programmatic Display category finalist for the 2018 Online Media and Marketing Awards.
Building on this success, the brand’s 2019 campaign will extend our geographic focus across the Northeast (New York metro, New Jersey, Pennsylvania and Maryland) and continue to drive awareness, consideration and trial amongst its key target customer, the older millennial. The program brings Jarlsberg Cheese to life by focusing on the powerful memories built when friends and family gather around great food, Norseland said.
New creative includes a mix of indulgent recipes, everyday "food hacks," relatable lifestyle shots and social media-friendly videos. All center on three key "Life's Best Served with Jarlsberg" themes: getting personal, memory making and personalizing experiences.
"We are dedicated to creating even more compelling Life's Best Served with Jarlsberg moments in 2019, with new markets, new experiences and new ways to drive demand," said Valerie Liu, Jarlsberg marketing manager.”