Although its growth at retail has slowed down in recent years, the natural cheese category is still gaining yardage. Dollar sales in the total category rose 1% to $12.9 billion during the 52 weeks ending Aug. 12, 2018, data from Chicago-based market research firm IRI show. Unit sales increased 1.5%.
Processed cheese, however, continued to fumble at retail. Dollar sales fell 3.1% to $2.9 billion, while unit sales tumbled 4.1%.