It’s been another year filled with bogeys for the milk segment. Dollar sales in the overall category fell 3.9% to $15.3 billion during the 52 weeks ending Aug. 12, 2018, data from Chicago-based market research firm IRI show. Unit sales dropped 1.4%.
And in line with a multi-year trend, the refrigerated skim/low-fat milk subcategory — still the largest subcategory — found itself stuck with a number of bad lies. Dollar sales tumbled 8.4%, while unit sales took a 5.0% dive.