The indulgence factor: trends in frozen and refrigerated dairy desserts
To appeal to today’s consumers, producers of refrigerated and frozen desserts are creating products with premium and simple ingredients, often in convenient and single-serve formats. But they also need to meet consumers’ desire for indulgence
Consumers still love eating ice cream and other frozen and refrigerated desserts, but now many are looking for cleaner versions of their favorite treats. Alongside this, even those who desire to eat healthfully still don’t want to give up the indulgence factor.
Even many of America’s healthiest eaters give into indulgences based on their emotional states, according to Foodmix Marketing Communications, Elmhurst, Ill., a full-service food branding agency. A study by Foodmix revealed that 40% of U.S. food-brand lovers who rated their daily diet as extremely healthy agreed with the statement, “When I’m feeling down, I eat something indulgent to make me feel better.”