Arizona Milk Producers, a Tempe, Ariz.-based nonprofit nutrition education organization supported by Arizona’s milk producers, said it is helping today’s college students earn college scholarships their way — via videos submitted on Instagram and online. The organization has been making higher education more accessible by awarding scholarships through its Arizona Milk Producers Scholarship Contest for more than 50 years.

New this year, applicants simply need to create and share a 30-second or less "Reel Milk Moment” video that features at least one dairy product. To upload a video for the chance to win, students may submit via: or go to Instagram and include #ampscholarshipcontest, Arizona Milk Producers said.

Arizona residents who are or will be enrolled in a local post-secondary school (university, college or community college) may enter starting Aug. 27 and could win one of three scholarships. The first-place winner will receive a $12,000 scholarship; the second-place winner will receive $10,000; and the third-place winner will receive $8,000, Arizona Milk Producers said.

"We think moving from photo submissions to videos will really spark interest and creativity in this year's contest,” said Tammy Baker, general manager for Arizona Milk Producers. “We also don't require an extensive application process, as the goal is for this to be fun and turnkey for students!"

Starting Sept. 10, each week through Nov. 21, one weekly finalist will be selected based on the creativity of his or her video and will receive a $50 grocery gift card, plus a pair of tickets to the Fiesta Bowl game, including a parking pass and pre-game party on Jan. 1, 2019. At the Fiesta Bowl game, the top three scholarship winners will be announced, Arizona Milk Producers said.

Scholarship nominees must be Arizona residents eligible for the 2019 term or currently enrolled with a minimum of 12 credit hours at an Arizona university. Official rules, details and drawing dates are posted on the website at