Saputo Cheese USA Inc., Lincolnshire, Ill., said its Frigo Cheese Heads brand is taking an “all family” approach in 2018 with its marketing efforts. The brand is relaunching under a new and unified packaging system that aligns all product segments (everyday snacking, smart snacking, Wisconsin snacking and combo snacking).

The brand created a package design that’s more appealing to both kids and adults, Saputo said. The new look is also more simplified and ensures better “findability” in the dairy aisle. Marketing efforts for the year will be centered on exciting ways to engage with the entire family through unique promotions and partnerships.