Novelty or Nostalgia: Choosing a Dairy Flavor Direction
Consumer flavor trends often oscillate between two opposite characteristics: healthy and indulgent, simple and complex, subtle and intense. One of the most fascinating of these polarities is between novelty and nostalgia. With the frozen desserts segment experiencing generally strong growth, brands have the opportunity to push the boundaries and create exciting new flavors to grow their market share. Download this white paper from Parker Products for pointers on identifying trends and evaluating your customer base to choose an appropriate product development direction for your brand.
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