The release of the new packaging coincides with the 125th anniversary of the company’s presence in Philadelphia’s iconic Reading Terminal Market.
Philadelphia-based Bassetts Ice Cream, America's oldest ice cream brand, announced the launch of a new retail pint design that bridges the brand’s historic presence with an updated look.
“We are very pleased with how the new design works with new and old customers alike,” said Michael Strange, president and fifth-generation family member — the great-great grandson of the company’s founder.