The American Dairy Products Institute (ADPI) said Veronique Lagrange joined the organization as a strategic development consultant.
Formerly senior vice president of strategy and insights for the U.S. Dairy Export Council, Lagrange will leverage her 22 years' experience to identify strategic initiatives for ADPI and its members as they pursue their mission to "seek to increase the worldwide use of dairy ingredients."
"We are thrilled to have Veronique join ADPI as a strategic development consultant," said David L. Thomas, CEO of Elmhurst, Ill.-based ADPI. "Her wealth of relevant experience in analyzing the science, as well as the market trends, and then translating that information into actionable strategic initiatives makes her an ideal fit. We are confident she will sharpen our focus and generate significant value for our members."
Lagrange will assist ADPI by providing insightful intelligence on new market opportunities, offering ADPI members strategic information that can be used to help them develop the capabilities to capture new business, while also responding to competitive threats. One of her top priorities will be to lead an ADPI task force in addressing the growing competition of plant proteins against whey/milk proteins and develop the tactical elements of a successful messaging campaign, the institute said.
"I'm excited to begin my new role at ADPI," Lagrange said. "The institute has a unique culture of member engagement and a motivated team. I'm looking forward to using my abilities to help ADPI achieve their vision of being the world's "go-to" authority on dairy ingredients."
Lagrange will also join the ADPI Center of Excellence (COE) as an additional valuable resource for members while also seeking to organize the other resource professionals at the COE to be able to more proactively and effectively address complex business development opportunities, or address threats, on behalf of members and the industry, ADPI said.