To celebrate National Cheese Lover’s Day on Jan. 20, Fitchburg, Wis.-based Emmi Roth USA Inc. said it will give away a year of free cheese from each of its brands – Emmi USA and Roth.

Cheese fans may visit and from Jan. 15 through Jan. 21 to enter for a chance to win. Winners will be chosen on Jan. 22 and announced on each brand’s Facebook and Instagram accounts, Emmi Roth, a subsidiary of Switzerland-based Emmi Group, said.

One winner will receive a year’s worth of Roth cheeses, and one winner will receive a year’s worth of Emmi USA cheeses. Each winner will receive one shipment of cheese (approximately 5 to 6 pounds) every three months for one year, totaling 23 pounds of cheese — the average amount of cheese consumed by Americans each year, the company said.