Chicago-based market research firm IRI announced plans for its 15th annual IRI Growth Summit. The conference, which IRI said attracts visionaries and leaders from the world’s top consumer packaged goods manufacturers, retailers and media agencies, as well as IRI’s partner ecosystem, will take place April 16-18, 2018, at the Wynn Las Vegas.

With an ever-changing marketplace, growing number of advertising channels, and continuously evolving consumer needs, it is becoming more difficult to catch up. That is why this year’s Summit theme is “One Step Ahead,” IRI said.