Frozen dessert sales make producers frown and say ‘cheesecake’
The picture for cheesecakes, whip toppings and frozen puddings is not pretty. Sales dropped in all those segments. Sales of frozen sweet goods show some promise.
Ice cream sales may be climbing (see our August issue), but sales for most frozen dessert segments took a beating. Unit sales of frozen cheesecakes, pudding/mousse and whip toppings all decreased. Meanwhile, frozen sweet goods sales ticked up. Read about innovation in the frozen dessert category and new frozen dessert products.
The frozen desserts/toppings category saw dollar sales up only 0.7% to $692.4 million, while unit sales dropped 3.1% to 278.7 million, according to Information Resources Inc. (IRI), Chicago, for the 52 weeks ended June 12, 2016.