The agreement allows MilkPEP members to use the Olympic rings on packages for white milk.
In January, the Milk Processor Education Program (MilkPEP) signed a five-year sponsorship deal with the United States Olympic Committee. The agreement allows MilkPEP members to use the Olympic rings on packages and promotional material for white milk.
Milk cartons and bottles bearing the rings have begun to appear in stores in June. Shamrock Farms developed special packaging for its single serve on-the-go milk, gallon and half-gallons.